How to Price Your Home to Sell (Without Leaving Money on the Table)

Pricing your home is both an art and a science. Price it too low, and you might attract multiple offers—but leave money behind. Price it too high, and your listing could sit stagnant, leading to price drops and buyer suspicion. So how do you strike the perfect balance?

If you're selling in Greater Baton Rouge, Ascension, or Livingston Parish, here’s how our team determines the right price—one that maximizes your return and gets your home SOLD quickly.

Step 1: Analyze Comparable Sales (aka “Comps”)

We begin by reviewing homes sold in your neighborhood within the last 6–12 months that are similar in:

• Square footage

• Lot size

• Age and condition

• Features like garages, pools, or updates

Then we adjust based on what your home has—or lacks—that others don’t.

Step 2: Factor in Active Listings and Market Trends

Buyers are comparing your home to what’s currently for sale. If there are five other homes in your price range and zip code, we price strategically to make yours stand out. We also watch:

• Days on market trends

• Price appreciation or correction

• Seasonality (summer tends to be a hot selling season)

Step 3: Consider Buyer Psychology

Most buyers shop in $25K–$50K increments. Pricing your home at $399,000 may attract more eyes than $405,000, even if the value is similar. The goal is visibility, competition, and offers.

Step 4: Adjust for Condition, Upgrades, and Location

Updated homes in top school zones command higher prices. But even cosmetic factors like paint colors or clutter can impact buyer perception. We’ll help you prep your home to maximize value.

Step 5: Test the Market… Strategically

If we get multiple showings and no offers within 10–14 days, the market is speaking. A quick $5K–$10K adjustment can make a big difference.

📞 Want to know what your home is really worth today? Call Tracy Mathis at (225) 268-1110 or visit WorkWithTracy.com for a free, no-obligation valuation.